Advice For Running A Gym
Retention, pricing, staff roles, and operations — written for gym owners, not marketers.
200 articles
Staff Scheduling Basics: Matching Coverage to Real Attendance Patterns
Scheduling staff by gut feeling instead of actual attendance data usually means overstaffing quiet hours and understaffing peak ones.
Interview Questions That Actually Reveal How a Gym Candidate Will Perform
Generic interview questions get generic answers. Scenario-based questions reveal how someone actually thinks under pressure.
Hiring Your First Front-Desk Staff Member
The front desk is the face of your gym to every single member, every single day — the hire deserves real thought.
Staff Performance Reviews for Trainers: What to Actually Evaluate
Evaluating a trainer purely on client results misses half the picture — reliability and communication matter just as much.
Handling Seasonal Closures and Holidays Without Frustrating Members
How a gym communicates a closure matters as much as the closure itself — silence is what actually frustrates members.
Gym Merchandise as a Revenue Stream: Worth the Effort?
Branded merchandise won't replace membership revenue, but it can meaningfully add to it — if approached deliberately.
Corporate Group Membership Deals: A Steady, Underused Growth Channel
A single corporate partnership can bring in dozens of members at once — and most gyms never actually pitch one.
Family and Couple Membership Plans: Worth Offering?
A shared plan can genuinely grow your member base — if it's priced and structured to actually reflect real usage.
Making Your Gym Genuinely Accessible for Differently-Abled Members
Accessibility is more than a ramp at the entrance — it's equipment, staff training, and communication working together.
Choosing Gym Flooring and Layout: What Actually Matters
Flooring and layout decisions are expensive to redo later — worth getting right the first time, based on how the space will actually be used.
Negotiating a Gym Lease: The Basics Most First-Time Owners Miss
A gym lease has specific quirks — ceiling height, floor load, plumbing for locker rooms — that a generic commercial lease template won't cover well.
Franchise vs Independent Gym: What the Tradeoff Actually Is
Neither model is universally better — the right choice depends on how much you value brand support versus full control.