Advice For Running A Gym
Retention, pricing, staff roles, and operations — written for gym owners, not marketers.
200 articles
Cutting Phase Basics: Losing Fat Without Losing Strength
The goal of a cut isn't just a lower number on the scale — it's keeping the muscle underneath.
Bulking Basics: Building Muscle Without Just Getting Fatter
A surplus is necessary for muscle gain — but an uncontrolled one mostly just adds fat.
High-Protein Diets Explained: Benefits and Real Limits
More protein helps muscle retention — but 'more is always better' isn't quite true either.
Intermittent Fasting Explained: What It Does and Doesn't Do
Fasting windows get credited with more than the actual mechanism supports.
Reading Nutrition Labels: What Actually Matters
Most members skim the calorie number and skip the parts that would actually help them.
Meal Prep Basics for Gym-Goers
The members who eat well most consistently rarely rely on willpower — they rely on prep.
Competitor Analysis for Local Gyms: What's Actually Worth Studying
Copying a competitor's pricing is lazy strategy. Understanding why they're winning specific members is useful strategy.
Member Exit Feedback: Asking Why They're Actually Leaving
A cancelling member is one of the most valuable — and least used — sources of honest feedback a gym has.
Handling Staff Turnover Without Losing Institutional Knowledge
Staff turnover is normal. Losing all the knowledge that person carried with them is avoidable.
Building a Positive Gym Culture That Members Can Actually Feel
Culture isn't a poster on the wall — it's the accumulated result of hundreds of small, everyday interactions.
Incentive Structures for Trainers: Aligning Pay with What Actually Matters
An incentive structure based purely on session volume can quietly reward burnout over quality. Here's how to balance it.
Cross-Training Staff for Coverage: Reducing Single-Person Dependency
A gym that falls apart when one specific staff member is out has a real operational risk, not just bad luck.